{"id":9327,"date":"2026-10-29T14:46:18","date_gmt":"2026-10-29T13:46:18","guid":{"rendered":"https:\/\/playfiction.com\/?p=9327"},"modified":"2026-10-30T12:45:47","modified_gmt":"2026-10-30T11:45:47","slug":"aftermovie-esdeveniment-empresa","status":"publish","type":"post","link":"https:\/\/playfiction.com\/ca\/aftermovie-esdeveniment-empresa\/","title":{"rendered":"Aftermovie d&#8217;un esdeveniment d&#8217;empresa: qu\u00e8 \u00e9s, quant dura, qu\u00e8 cal gravar i quant costa"},"content":{"rendered":"<p><strong>Un aftermovie \u00e9s un v\u00eddeoresum breu d&#8217;un esdeveniment, fet amb imatges de l&#8217;espai, de la gent que hi va assistir i dels moments principals.<\/strong> Pot incloure nom\u00e9s m\u00fasica i so ambient, o incorporar declaracions curtes de ponents i assistents. Si organitzes congressos, fires o presentacions per a una empresa, \u00e9s la pe\u00e7a que enviar\u00e0s als assistents, que ensenyar\u00e0s als patrocinadors i que difondr\u00e0s per les xarxes durant setmanes, i \u00e9s una de les peces que m\u00e9s s&#8217;encarreguen quan es <a href=\"https:\/\/playfiction.com\/ca\/esdeveniments-video-barcelona\/\">grava un esdeveniment a Barcelona<\/a>. Aqu\u00ed tens all\u00f2 que conv\u00e9 saber abans de demanar-lo: quant ha de durar segons on el publiquis, qu\u00e8 cal gravar, qu\u00e8 m\u00e9s es pot obtenir de la mateixa jornada, quan el tindr\u00e0s i de qu\u00e8 dep\u00e8n el preu.<\/p>\n<p><!--more--><\/p>\n<h2>Qu\u00e8 \u00e9s un aftermovie i qu\u00e8 no \u00e9s<\/h2>\n<p>La paraula ve dels festivals de m\u00fasica, on l&#8217;aftermovie \u00e9s gaireb\u00e9 un anunci de la pr\u00f2xima edici\u00f3. En un esdeveniment d&#8217;empresa fa la mateixa funci\u00f3 amb un altre to: <strong>demostrar que l&#8217;acte es va celebrar, que la sala era plena i que la gent en va sortir contenta<\/strong>. No \u00e9s la gravaci\u00f3 de les pon\u00e8ncies (aix\u00f2 \u00e9s una altra pe\u00e7a), ni un v\u00eddeo institucional amb locuci\u00f3, ni una col\u00b7lecci\u00f3 de plans del c\u00e0tering. \u00c9s un relat curt amb principi, desenvolupament i final: com es va preparar, com va arrencar, qu\u00e8 va passar i com va acabar.<\/p>\n<p>All\u00f2 que el distingeix de qualsevol altre v\u00eddeo de l&#8217;esdeveniment \u00e9s que <strong>es decideix abans de gravar<\/strong>. Un operador que arriba sense saber per a qu\u00e8 servir\u00e0 la pe\u00e7a grava l&#8217;escenari; un que sap que l&#8217;aftermovie anir\u00e0 a les xarxes i als patrocinadors grava el p\u00fablic, els elements de marca i els passadissos.<\/p>\n<h2>Quant dura un aftermovie segons on el vulguis difondre<\/h2>\n<p>No hi ha una durada ideal, hi ha una durada per a cada \u00fas, i \u00e9s freq\u00fcent lliurar m\u00e9s d&#8217;una versi\u00f3:<\/p>\n<ul>\n<li><strong>Entre 30 i 45 segons, en vertical<\/strong>, per a Instagram, TikTok o LinkedIn. Sol ser el primer que es publica i el que m\u00e9s circula.<\/li>\n<li><strong>Entre 60 i 90 segons, en horitzontal<\/strong>, per al web, el correu als assistents i la presentaci\u00f3 de l&#8217;edici\u00f3 seg\u00fcent. \u00c9s l&#8217;aftermovie \u00aboficial\u00bb.<\/li>\n<li><strong>Entre dos i tres minuts amb declaracions<\/strong> de ponents, organitzadors o assistents, quan la pe\u00e7a s&#8217;adre\u00e7a als patrocinadors o es destina a la mem\u00f2ria anual. Aqu\u00ed s\u00ed que hi ha gent parlant, amb frases curtes sobre la m\u00fasica.<\/li>\n<\/ul>\n<p>Si nom\u00e9s en far\u00e0s una, fes la de 60 a 90 segons i demana que el rodatge es planifiqui per poder-ne treure la vertical despr\u00e9s: <strong>enquadraments que permetin el retall<\/strong> i plans curts en qu\u00e8 all\u00f2 que importa passi al centre de la imatge.<\/p>\n<h2>Qu\u00e8 cal gravar perqu\u00e8 l&#8217;aftermovie es miri fins al final<\/h2>\n<p><strong>El muntatge no pot arreglar un esdeveniment en qu\u00e8 falten el p\u00fablic, els patrocinadors o el tancament.<\/strong> En un congr\u00e9s o una fira gravem, per aquest ordre:<\/p>\n<ul>\n<li><strong>El muntatge i els preparatius<\/strong>: la sala buida, l&#8217;equip col\u00b7locant la senyalitzaci\u00f3, la prova de so. S\u00f3n els deu segons que donen al v\u00eddeo la sensaci\u00f3 que hi va passar alguna cosa.<\/li>\n<li><strong>L&#8217;arribada i les acreditacions<\/strong>: la cua, les salutacions, els primers caf\u00e8s. \u00c9s el pla que m\u00e9s fan servir les ag\u00e8ncies d&#8217;esdeveniments per vendre l&#8217;edici\u00f3 seg\u00fcent.<\/li>\n<li><strong>La sala des del darrere<\/strong>, amb el ponent a la pantalla i els caps del p\u00fablic al davant. Aquest pla mostra alhora el ponent, les dimensions de la sala i l&#8217;assist\u00e8ncia.<\/li>\n<li><strong>Els ponents en pla curt<\/strong>, en els moments m\u00e9s expressius: una rialla, una m\u00e0 al\u00e7ada, el p\u00fablic que assenteix.<\/li>\n<li><strong>El p\u00fablic reaccionant<\/strong>: aplaudiments, gent prenent notes, alg\u00fa fent una foto amb el m\u00f2bil. Sense plans del p\u00fablic, el v\u00eddeo sembla la gravaci\u00f3 d&#8217;un faristol.<\/li>\n<li><strong>Els passadissos<\/strong>: \u00e9s on passen les salutacions, les demostracions als estands i les converses que no surten a l&#8217;escenari. L&#8217;operador s&#8217;hi ha de moure amb la c\u00e0mera a la m\u00e0 i sense fer nosa.<\/li>\n<li><strong>Els elements de marca i la pres\u00e8ncia dels patrocinadors<\/strong>: el logotip a la pantalla, al fotoreclam (photocall), a la bossa, a l&#8217;acreditaci\u00f3. Si el patrocinador paga, hi ha de sortir, i val m\u00e9s que aparegui integrat que no pas afegit vint segons al comen\u00e7ament.<\/li>\n<li><strong>El final<\/strong>: els aplaudiments de tancament, la fotografia de grup, la sala buidant-se. Un aftermovie que s&#8217;acaba amb l&#8217;\u00faltim ponent sembla inacabat.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-2.5.2-AFTERMOVIE.png\" data-rel=\"lightbox-image-0\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9417\" src=\"https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-2.5.2-AFTERMOVIE.png\" alt=\"C\u00e0mera de PlayFiction gravant una pon\u00e8ncia des del fons de la sala, amb el ponent a les pantalles i el p\u00fablic al davant\" width=\"1080\" height=\"720\" srcset=\"https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-2.5.2-AFTERMOVIE.png 1080w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-2.5.2-AFTERMOVIE-300x200.png 300w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-2.5.2-AFTERMOVIE-1024x683.png 1024w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-2.5.2-AFTERMOVIE-768x512.png 768w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-2.5.2-AFTERMOVIE-800x533.png 800w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>I un detall que s&#8217;oblida sovint: <strong>el so ambient<\/strong>. Encara que la pe\u00e7a vagi amb m\u00fasica, gravar aplaudiments, rialles i la remor de la sala permet deixar que sonin de fons en dos o tres moments. Aix\u00f2 fa que no sembli un anunci.<\/p>\n<h2>All\u00f2 que cal decidir abans de l&#8217;esdeveniment<\/h2>\n<p>La majoria dels problemes d&#8217;un aftermovie s&#8217;eviten en una reuni\u00f3 de mitja hora abans de l&#8217;esdeveniment, no a la sala de muntatge. Necessitem saber el seg\u00fcent:<\/p>\n<ul>\n<li><strong>Per a qu\u00e8 servir\u00e0<\/strong>: vendre la pr\u00f2xima edici\u00f3, retre comptes als patrocinadors, fer comunicaci\u00f3 interna o difondre&#8217;l per les xarxes. Canvia el que es grava i quant dura.<\/li>\n<li><strong>Qui hi ha de sortir<\/strong> i qui no, i com s&#8217;avisar\u00e0 els assistents que s&#8217;enregistrar\u00e0 l&#8217;acte. Si hi ha convidats que no volen apar\u00e8ixer, cal saber-ho abans i no durant el muntatge.<\/li>\n<li><strong>Quines marques s&#8217;han de veure<\/strong> i amb quin protagonisme. Si hi ha un patrocinador principal, cal enregistrar-ne expressament la pres\u00e8ncia.<\/li>\n<li><strong>El programa<\/strong>: si hi ha dues sales alhora, un sol operador no pot cobrir-les totes dues, i cal decidir quins moments s\u00f3n imprescindibles.<\/li>\n<li><strong>El so<\/strong>: demanar amb antelaci\u00f3 una sortida d&#8217;\u00e0udio de la taula de mescles, el contacte del t\u00e8cnic de la sala i l&#8217;escaleta amb els horaris.<\/li>\n<li><strong>On es publicar\u00e0<\/strong>: cal decidir els formats (horitzontal, vertical, amb subt\u00edtols o sense) i les lleng\u00fces. A Barcelona \u00e9s habitual demanar la retolaci\u00f3 en catal\u00e0 i en castell\u00e0, i en congressos internacionals tamb\u00e9 en angl\u00e8s.<\/li>\n<li><strong>La m\u00fasica<\/strong>: de cat\u00e0leg amb llic\u00e8ncia o una pe\u00e7a pr\u00f2pia. Una can\u00e7\u00f3 comercial no s&#8217;ha de publicar sense la llic\u00e8ncia corresponent, i a les xarxes es detecta.<\/li>\n<li><strong>La data de lliurament<\/strong> de cada pe\u00e7a i qui aprova el muntatge.<\/li>\n<\/ul>\n<p>Si l&#8217;esdeveniment \u00e9s teu, per\u00f2 \u00e9s una ag\u00e8ncia qui contracta la productora, conv\u00e9 que feu aquesta reuni\u00f3 plegats: l&#8217;ag\u00e8ncia vol ensenyar la seva feina i tu la teva, i no sempre s\u00f3n els mateixos plans. El que demanem per a qualsevol rodatge ho expliquem a l&#8217;article <a href=\"https:\/\/playfiction.com\/briefing-video-corporativo\/\">com preparar un br\u00edfing per a un v\u00eddeo<\/a> (en castell\u00e0).<\/p>\n<h2>Qu\u00e8 m\u00e9s es pot obtenir de la mateixa jornada<\/h2>\n<p><strong>Si ja has de despla\u00e7ar un equip, conv\u00e9 decidir abans del rodatge quines altres peces necessites.<\/strong> Si es planifica b\u00e9, de la mateixa jornada se&#8217;n poden obtenir:<\/p>\n<ul>\n<li><strong>Les pon\u00e8ncies o presentacions completes<\/strong>, gravades amb c\u00e0mera fixa i so de la taula de mescles, per a qui no va poder assistir-hi o per a formaci\u00f3 interna.<\/li>\n<li><strong>Clips verticals per a les xarxes<\/strong>: una entrevista de cinc minuts a un ponent o a un assistent permet obtenir dues o tres peces de menys d&#8217;un minut. Aqu\u00ed expliquem <a href=\"https:\/\/playfiction.com\/convertir-evento-contenido-redes-sociales\/\">com convertir un esdeveniment en contingut per a les xarxes<\/a> (en castell\u00e0).<\/li>\n<li><strong>Declaracions d&#8217;assistents i patrocinadors<\/strong>, que funcionen com un <a href=\"https:\/\/playfiction.com\/ca\/video-testimonial-per-a-empreses-com-generar-confianca-amb-clients-reals\/\">v\u00eddeo testimonial<\/a>: ja hi s\u00f3n i acaben de viure l&#8217;esdeveniment.<\/li>\n<li><strong>El directe<\/strong>, si l&#8217;acte es retransmet. Part del material de la <a href=\"https:\/\/playfiction.com\/ca\/our-services\/video-streaming\/\">retransmissi\u00f3 en directe (streaming)<\/a> s&#8217;aprofita, per\u00f2 l&#8217;aftermovie sol necessitar una c\u00e0mera dedicada al p\u00fablic, als detalls i als passadissos, perqu\u00e8 les c\u00e0meres del directe s\u00f3n fixes i estan enfocades a l&#8217;escenari.<\/li>\n<li><strong>El reportatge fotogr\u00e0fic<\/strong>, que sol fer una persona diferent de l&#8217;equip de v\u00eddeo perqu\u00e8 els ritmes de treball no coincideixen. Ho expliquem a <a href=\"https:\/\/playfiction.com\/ca\/serveis\/fotografia-per-a-esdeveniments\/\">fotografia per a esdeveniments<\/a>.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-3-AFTERMOVIE.png\" data-rel=\"lightbox-image-1\" data-rl_title=\"\" data-rl_caption=\"\" title=\"\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9418\" src=\"https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-3-AFTERMOVIE.png\" alt=\"Operador de PlayFiction gravant amb una c\u00e0mera en estabilitzador durant un esdeveniment d'empresa\" width=\"1080\" height=\"720\" srcset=\"https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-3-AFTERMOVIE.png 1080w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-3-AFTERMOVIE-300x200.png 300w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-3-AFTERMOVIE-1024x683.png 1024w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-3-AFTERMOVIE-768x512.png 768w, https:\/\/playfiction.com\/wp-content\/uploads\/2026\/10\/IMAGEN-3-AFTERMOVIE-800x533.png 800w\" sizes=\"auto, (max-width: 1080px) 100vw, 1080px\" \/><\/a><\/p>\n<p>Planificar evita gravar dues vegades el mateix, per\u00f2 <strong>el nombre de c\u00e0meres dep\u00e8n de les activitats simult\u00e0nies<\/strong>: un congr\u00e9s d&#8217;un dia en una sola sala, amb dos operadors, permet obtenir l&#8217;aftermovie, els clips i les pon\u00e8ncies si les entrevistes no coincideixen amb els moments imprescindibles; si a m\u00e9s hi ha directe i una segona sala, cal un tercer operador.<\/p>\n<h2>Quan el tindr\u00e0s: l&#8217;ordre de lliurament<\/h2>\n<p><strong>L&#8217;aftermovie no \u00e9s el primer que es lliura<\/strong>, i conv\u00e9 saber-ho per no prometre que es lliurar\u00e0 a la cloenda. Quan cal publicar de pressa, solem plantejar aquest ordre:<\/p>\n<ul>\n<li><strong>Clips verticals<\/strong>, tan aviat com sigui possible, perqu\u00e8 \u00e9s quan els assistents comparteixen continguts i l&#8217;organitzaci\u00f3 publica m\u00e9s. Si calen el mateix dia, cal preveure una persona que editi a la sala mentre l&#8217;esdeveniment continua.<\/li>\n<li><strong>L&#8217;aftermovie de 60 a 90 segons<\/strong>, despr\u00e9s. En el sector, els terminis habituals oscil\u00b7len entre una i dues setmanes laborables; dep\u00e8n de les hores de material i de les revisions.<\/li>\n<li><strong>Les pon\u00e8ncies completes i la pe\u00e7a llarga amb declaracions<\/strong>, al final, perqu\u00e8 requereixen m\u00e9s feina de muntatge i solen tenir menys pressa.<\/li>\n<\/ul>\n<p>A PlayFiction, les fotos i algun clip molt curt poden estar l&#8217;endem\u00e0; l&#8217;aftermovie sol trigar unes dues setmanes des de l&#8217;esdeveniment, i si hi ha una data tancada aquesta feina passa al davant. Les dates de lliurament de cada pe\u00e7a consten en el pressupost, amb el nombre de revisions incloses.<\/p>\n<h2>Quant costa gravar un esdeveniment i fer l&#8217;aftermovie<\/h2>\n<p><strong>El preu no dep\u00e8n de la durada de l&#8217;aftermovie, sin\u00f3 del que cal per gravar-lo b\u00e9.<\/strong> Els factors que m\u00e9s el fan variar, de m\u00e9s a menys:<\/p>\n<ul>\n<li><strong>Les hores d&#8217;esdeveniment<\/strong> i si hi ha muntatge el dia abans.<\/li>\n<li><strong>El nombre d&#8217;operadors i de c\u00e0meres<\/strong>: amb un n&#8217;hi ha prou per a un acte en una sala; un congr\u00e9s amb passadissos, estands i entrevistes en paral\u00b7lel en demana dos o tres.<\/li>\n<li><strong>Les entrevistes<\/strong>: cal preparar un rac\u00f3 amb llum i micr\u00f2fon, i alg\u00fa que les condueixi.<\/li>\n<li><strong>Les peces que es lliuren<\/strong>: nom\u00e9s l&#8217;aftermovie, o tamb\u00e9 clips, pon\u00e8ncies i fotos.<\/li>\n<li><strong>Els extres<\/strong>: directe, edici\u00f3 el mateix dia, subt\u00edtols i versions en altres lleng\u00fces, o dron quan l&#8217;espai, la normativa i els permisos permeten fer-lo servir.<\/li>\n<li><strong>La urg\u00e8ncia<\/strong>: un lliurament en 48 hores no costa el mateix que un en dues setmanes.<\/li>\n<\/ul>\n<p>Per comparar pressupostos, comprova que tots incloguin els mateixos conceptes: hores, c\u00e0meres, peces, formats, revisions i dates. <strong>Dues xifres diferents solen correspondre a dos enc\u00e0rrecs diferents.<\/strong> Expliquem amb m\u00e9s detall de qu\u00e8 dep\u00e8n el preu de qualsevol v\u00eddeo a l&#8217;article <a href=\"https:\/\/playfiction.com\/ca\/preu-video-corporatiu-barcelona\/\">quant costa un v\u00eddeo corporatiu<\/a>.<\/p>\n<h2>Errors que veiem als aftermovies d&#8217;esdeveniments d&#8217;empresa<\/h2>\n<ul>\n<li><strong>Massa llarg.<\/strong> Quatre minuts solen ser excessius per a les xarxes i per enviar-lo per correu als assistents.<\/li>\n<li><strong>Sense p\u00fablic.<\/strong> Deu plans de l&#8217;escenari i cap de la sala. Sembla un assaig.<\/li>\n<li><strong>El logotip vint segons al comen\u00e7ament.<\/strong> A les xarxes, al cap de tres segons l&#8217;espectador ja ha decidit. La marca s&#8217;integra, no s&#8217;anteposa.<\/li>\n<li><strong>M\u00fasica gen\u00e8rica al m\u00e0xim volum i cap so ambient.<\/strong> Es nota.<\/li>\n<li><strong>Nom\u00e9s en versi\u00f3 horitzontal.<\/strong> El v\u00eddeo oficial es publica al web i les xarxes es queden sense pe\u00e7a pr\u00f2pia.<\/li>\n<li><strong>No gravar el muntatge ni el final.<\/strong> La hist\u00f2ria comen\u00e7a a mitges i acaba de cop.<\/li>\n<li><strong>Decidir-ho tot despr\u00e9s.<\/strong> El muntador no pot inventar un pla que no es va gravar.<\/li>\n<\/ul>\n<h2>Aftermovie d&#8217;un esdeveniment a Barcelona: com ho fem nosaltres<\/h2>\n<p>A PlayFiction gravem esdeveniments per a ag\u00e8ncies i empreses de Barcelona des del 2015. Entre els <a href=\"https:\/\/playfiction.com\/ca\/esdeveniments-video-barcelona\/\">projectes d&#8217;esdeveniments publicats al nostre web<\/a> hi ha el Women Congress Barcelona 2025, la fira Aliment\u00e0ria per a Estrella Galicia, el Mobile World Congress i accions promocionals de Ron Barcel\u00f3 a la Sala Bikini, i en tots el m\u00e8tode \u00e9s el mateix: <strong>una reuni\u00f3 pr\u00e8via per decidir qu\u00e8 es grava i per a qui, un equip que es mou per la sala sense fer nosa i el lliurament de les diverses peces<\/strong>. Si est\u00e0s organitzant un esdeveniment, explica&#8217;ns la data i el programa i et direm quina cobertura conv\u00e9 contractar i quines peces es poden obtenir de la jornada: <a href=\"https:\/\/playfiction.com\/ca\/contacte-video-empresa\/\"><strong>demana pressupost per a la gravaci\u00f3 del teu esdeveniment<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un aftermovie \u00e9s un v\u00eddeoresum breu d&#8217;un esdeveniment, fet amb imatges de l&#8217;espai, de la gent que hi va assistir i dels moments principals. Pot incloure nom\u00e9s m\u00fasica i so ambient, o incorporar declaracions curtes de ponents i assistents. Si organitzes congressos, fires o presentacions per a una empresa, \u00e9s la pe\u00e7a que enviar\u00e0s als<\/p>\n","protected":false},"author":1,"featured_media":9422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"wpmdr_menu":1,"wpmdr_menu_extended":{"individualPostRemove":1,"individualPostRemoveDate":1,"individualPostRemoveAuthor":1,"individualPostYoastRemovePublished":1,"individualPostYoastRemoveModified":1},"footnotes":""},"categories":[1001],"tags":[],"class_list":["post-9327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-videos-per-a-empreses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aftermovie d&#039;un esdeveniment: qu\u00e8 \u00e9s, durada i qu\u00e8 gravar<\/title>\n<meta name=\"description\" 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